Google now charges $80 per year for Nest Aware, previously $60

Google is reaching into your pockets and pulling out a few extra dollars. The tech giant has decided to hike the prices of its Nest Aware home security subscription service. The company sent out an email to customers late last week notifying them of the change. Starting now, if you’re planning on keeping your home safe with the basic Nest Aware monitoring plan, you’ll have to shell out $8 per month or $80 annually. That’s a jump from the previous $6 per month or $60 annually. And if you’re subscribed to the higher-tier Nest Aware premium plan, not so fast, you didn’t think you were going to walk away from this unscathed, right? For those of you $12-per-month plan, brace yourselves for a price tag of $15 per month or $150 per year increase, up from $120 annually. Existing subscribers, don’t think you’re off the hook. These prices will hit your next billing cycle on or after November 6th. And newcomers, buckle up: You’ll be facing the increased rates from the outset. Image: KnowTechie So, why this sudden change? Well, Google cites factors like inflation as reasoning for the price adjustments. But let’s be honest: with these new prices, Nest Aware plans are now slightly more expensive than competitors like Ring. Google, the “ad company,” is suddenly concerned about things like inflation. Let that sink in for a minute. It’s almost endearing to see them play the economics card. After all, this is a company that practically has its own…Google now charges $80 per year for Nest Aware, previously $60

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