Google Pixel owners aren’t very loyal to the brand, study finds

A recent survey has found that Google Pixel owners are less likely to return to the Pixel brand when it’s time to buy a new phone. The study, conducted by a data analytics website, Statista, found that 57% of Pixel owners in the US are likely to switch to another company when they purchase their next device.  This particular dataset revealed an average loyalty rate of 41.6%. The customers analyzed in the study were from Google, Apple, and Samsung. Here are some additional details about the survey: The customers were questioned between April 1, 2022 – March 28, 2023. 9,571 customers were surveyed in the United States by Statista. 4,446 were Apple buyers, 2,738 were Samsung buyers, and 442 were Google buyers. Apple has the best customer satisfaction, as 49% of their customers said they planned on returning.  Similarly, 44% of Samsung customers plan to return.  Meanwhile, 34% of Samsung and Apple customers will likely choose other brand names next time. Additionally, Pixel customers are only 26% likely to return to the brand.  Image: Statista Is Google doing anything about these low numbers? Yes, they are. Google has announced new Pixel devices, including the Pixel Fold, Pixel 7a, and Pixel Tablet. This should help the company retain customers. Additionally, Google has been actively refining its software and expanding its offerings with initiatives like Project Safety and enhancements to Google Workspace. Google’s announcement of significant upgrades for Bard at I/O 2023 has generated excitement, and the company could retain customers by featuring Bard more prominently in…Google Pixel owners aren’t very loyal to the brand, study finds

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