Here it is again — an inevitable fate tech enthusiast suspected as a pattern now becomes an expectation. Google is sunsetting another augmented reality (AR) effort, cleverly called Project Iris. They already pulled Enterprise Google Glasses from shelves years ago. Previously, cybersecurity threats and failed investments were its downfalls. Is the same true this go around, proving Google has a foundationless belief in this technology? Or did something arise from the woodwork that surprised everyone? Who knows what the project even is AR headsets are a capital boom for companies like Meta, Apple, and Sony. Though people believed Iris was a headset instead of another rendition of the infamous Google Glass, it still didn’t get off the ground — or will it? The kicker is that Google didn’t clarify for everyone that the two projects were under wraps. Google has the assets to create a revolutionary product, so what’s not adding up? Here are some of the cursory specs from the headset blueprint: Battery-powered Use of Google’s Tensor chip, which makes their products more efficient Added external cameras for better object placement Ski-mask style appearance Image: Google The ski mask-style AR headset project is a collaborative effort with Samsung and Qualcomm, and it could still see the light of day. Beneath this confusing press was a regular glasses prototype, which is the project they’re trashing. After acquiring North, a startup specializing in AR glasses, people thought they were serious this time. What caused another downfall A few suspected influences made…Google reportedly kills its AR glasses project — for the third time