Musk Avoids Good Press, No Matter What It Costs Him

Elon Musk certainly dominates headlines. Since first announcing plans to, perhaps, buy Twitter, maybe, back in April, he’s remained unavoidable in the tech, media, and business press. Yet, Musk avoids…

6 Tricks PR Professionals Use to Get Press

Ed Note: This article was written by Push ROI’s Mason Pelt, and first published in Social Media Week on March 31, 2017 prior to the Adweek acquisition. Need some tools and tricks to…

That’s a Dysfunctional Business Not a Family

When someone I’m considering working with says, “we’re a family” or anything similar about their business relationships, I start backing away slowly. I’ve almost written this post a few times,…

Push ROI No Longer Offers SEO

Push ROI is no longer offering search engine optimization as a stand-alone service. Online search, like the internet, constantly evolves. Bringing ROI-focused results without resorting to unethical or illegal techniques…

How Forbes Monetizes The Frauds They Create

Sam Bankman-Fried, Elizabeth Holmes, and Charlie Javice share a few things in common. They all seem to have committed fraud; though a court of law convicted only Homes at the…