A friend asked for help promoting an “amazing and underrated artist” on display at a Dallas museum. Over coffee, we crafted a press release for Igor Samsonov‘s exhibit. I’d never met or heard of Samsonov before, but his work was indeed amazing. The visual depth of every painting is striking. Scenes and subjects have an appearance reminiscent of songs. Rather than telling a story as a movie or book does, they evoke emotion, showing a story’s undercurrent. If you know the story, you can’t help recognize it, if not, you are cognizant of a deeper meanings existence. After the press release went live, I thought the manic time-crunch favor was complete and went back to a normal day of work. I’d learned no great lessons, and met no new people, but that’s not a good story… A Good Story The next day I get a call. The press release we’d written had also written a check my friend couldn’t cash. He’d announced a live-streamed Q&A with Samsonov, and needed help. It was an unplanned adventure that went astray of all expectations I had. The day of the shoot, the ideas incubated at an insane speed. With no clear plan, differing expectations, personalities, and goals from various involved parties meant production was a little wild. What I thought would be a live stream in the style of the NY Times Live Illustration series. Became a request for an early 90s Oprah style walk-through the museum, that sounded like a walking shot…The Chaotic Language of Art