5 ways your nonprofit can rock social content marketing

Social media is a fantastic tool to raise awareness and tell your story. And that is exactly what most nonprofits need. Here’s how to utilize social media for marketing your nonprofit. Document your strategy   Documentation is the best way to get everyone in your organization on the same page. Content marketing should not be siloed in one department because a successful strategy crosses departments, and folks from different areas should take on different assignments.  You may wish to include development staff, marketing staff, executive management, volunteer coordinators, and program staff (e.g., ask your folks in the field to make quick videos with smartphones, then tweet them to major donors). Here are some of the things to come to a consensus on; then write down: What is the tone, style, and voice of your content? Will this be different on different platforms (perhaps based on the demographics of your supporters who use different media)? How will content deliverables be produced; who will be responsible? How often will deliverables be produced/distributed? Who will be responsible for follow-up/engaging with constituents? What process will you use to evaluate engagement, and who will be responsible? Budget for your content marketing <img decoding="async" width="1600" height="900" src="https://knowtechie.com/wp-content/uploads/2023/07/Online-marketing–1600×900.jpg" alt="The image shows a keyboard with various keys being pressed to demonstrate online marketing. Full Text: P 7 8 9 4 …. S D F G H J K L Enter 4 5 6 X C V B N M Image: Pexels It obviously makes little sense to spend time…5 ways your nonprofit can rock social content marketing

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