Companies, generally, have a right to protect their logos and intellectual property. There is nothing wrong with a company, such as Apple, going after someone for breaching their IP and using a shape of an apple with a bite out of it like their Apple logo. It’s another story when Apple wants to own the rights to images of real apples. According to Wired UK, this has the Switzerland-based Fruit Union Suisse up in arms. Fruit Union Suisse is a 111-year-old fruit company that uses an apple as its logo with the Swiss flag on it. While Apple hasn’t yet directly gone after the firm, they fear it’s only a matter of time. The Apple logo is very distinct, but they pretend it isn’t Image: KnowTechie via Apple Back in 2017, Apple filed copyright over the black-and-white image of a granny smith apple in Switzerland, sans Apple’s iconic bite. Literally, just an apple. While the idea was that it was for specific products in the region, the idea is that putting the logo in black-and-white enables much more nefarious possibilities. Fruit Union Suisse believes that by having the rights to a generic apple, they can then go after companies using any apple, even if it doesn’t have the iconic Apple logo’s bite. .stk-bf5b96e{box-shadow:0 0 0 2px rgba(120,120,120,0.1) !important}.stk-bf5b96e-container{background-color:#f3f3f3 !important}.stk-bf5b96e-container:before{background-color:#f3f3f3 !important} .stk-fff85bd{margin-left:-20px !important}.stk-fff85bd .stk–svg-wrapper .stk–inner-svg svg:last-child{opacity:0.7 !important}.stk-fff85bd .stk–svg-wrapper .stk–inner-svg svg:last-child,.stk-fff85bd .stk–svg-wrapper .stk–inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(–stk-global-color-56583,#911d9c) !important} .stk-75422ff{margin-left:-17px !important}.stk-75422ff .stk-block-text__text{font-size:16px !important;font-weight:300 !important;font-style:normal !important;font-family:”Golos Text”,Sans-serif !important}@media screen and (max-width:1023px){.stk-75422ff .stk-block-text__text{font-size:16px !important}}“We have a hard…Apple wants to own the rights to images of real apples